INDUSTRY:
BEAUTY
CLIENT:
SOLITE
YEAR:
2025
EXPERIENCE:
PACKAGING
SOLITE
ABOUT.
Solite began with a simple idea: protection should feel as good as it performs. Rather than treating sunscreen as a necessary compromise, the brand reimagines SPF as an extension of daily skincare: light, breathable, and effortless. Solite’s identity is designed to reflect this experience, focusing on comfort, softness, and fluidity to create a product that feels natural on the skin and intuitive in use.
The visual direction is anchored by an organic logo mark set within a rounded square, establishing a balance between structure and softness. A aquamarine and off-white foundation communicates clarity and trust, while utilizing a natural cardboard like material to reinforce a natural product. Clean typography and airy layouts allow the design to breathe, avoiding the clinical cues often associated with traditional sunscreen brands.
Fluid shapes and tactile forms carry across packaging and brand touchpoints, suggesting lightness, ease, and wearability. The result is a calm, contemporary identity designed to move seamlessly from bathroom shelf to beach bag, where protection does not have to be a compromise.
CHALLENGE.
A core design challenge for Solite was creating an identity that remains truly genderless while still resonating with a wide range of audiences. Sunscreen often leans heavily into either clinical, masculine cues or beauty-driven aesthetics traditionally seen as feminine. Solite needed to avoid both extremes without becoming visually anonymous. To stay genderless and appeal to a wide audience, Solite focuses on balance and restraint, through color and form.
THE LOGO.
The Solite logo reflects the brand’s focus on comfort and protection without compromise. The rounded square suggests protection and containment, while softened corners and organic forms convey ease and approachability. Paired with friendly, fluid typography, the mark communicates a sunscreen that feels natural, wearable, and designed for everyday comfort.
